Music is a form of art that continues to appeal to the human soul every time. Scientists discovered that it stimulates the mind in several ways, releasing certain hormones that influence how we behave long-term. Such studies have made it easy to prove that music can be used as a tool to attract people, making it an easy accessory to use to spread awareness and messages that inspire society to change for the better. Bearing such information in mind, artists are always encouraged to produce music that nourishes the mind, not only that which makes you want to dance. This type of art is a powerful tool, which, if it’s used well, can influence many decisions made today.
Retail stores are businesses owned by either retailers or manufacturers who sell their supplies to consumers. If owned by retailers, then it would be easier to find a variety of items in the store. These people get their items directly from the manufacturers or could also get them from a middleman. Those products are purchased at wholesale prices, which are then repackaged to be distributed to the consumers. The stores owned by manufacturers are often fixed on selling a particular selection of items, most of which are related to items produced by their factories. Examples of retail stores include Target, Wal-mart, Best Buy, all of which not only sell goods but services as well.
When doing any activity, having background music boosts productivity but allowing you to relax and focus more on the task at hand. Most retail stores will have speakers set up throughout the mall to play music for the customers as they go about their shopping. The music selection is often those with slow relaxing beats to help the mind relax and not shop in a rush. The customer could have come from having a rough day, but these songs being played in the store help ease the mind. This helps in easily spotting items you are searching for, making your experience effortless.
These stores could allow selected bands or people to play on their premises for free. This acts as a win-win situation where the artists get to market themselves to the public while their music attracts people to that particular store. Sometimes, a consumer may not have had any intention of shopping on that day or did not know about that store in that area. However, through this music being played, they are attracted to the origin until when they come to sight with the artist as well as the store. From listening to the songs, they can go in a do a bit of shopping before continuing with the day’s business.
Advertising has evolved from having people on screen and talking about your product or hanging billboards showing what offers you have. Retail stores can use this type of art for advertising their presence to the public in various ways. One common way employed currently is through music videos and even movies. When certain scenes are shown showing that the artist is in the store doing his shopping, or is in there doing his thing, then it acts as a form of advertising. If consumers watch that video and see the retail store, they will associate it with the artist, leading to increased walk-ins from those who follow that particular singer.
Another way to approach such advertising is through having someone produce a theme song for the store. They’d have a popular artist perform it for them to use their numbers as a tactical advantage, ensuring that out of all those listeners, there is a certain percentage that will be added to their consumer list. The retailers can also have one of their talented employees do the song and push it through TV or radio platforms.
Social media brought in the aspect of challenges, where individuals use a particular song and tag to push a certain dance choreography. Jumping into such challenges could be beneficial for the store, creating awareness that they are around. Children could even insist on going to those stores to see the people dancing to that song with them because they have developed that relationship between the song and the retailers. The period when everyone was home saw many of these stores participating in these challenges, providing both entertainment and advertisements.